During his plenary presentation at the Sustainable Brands 2013 conference, designer, author and sustainability thought leader William McDonough announced a new partnership between McDonough Innovation and Waste Management, Inc — North America's largest environmental solutions provider and residential recycler. The Sustainable Innovation Collaborative will directly serve producers, manufacturers, retailers and suppliers of packaged goods and products. Advising on product and packaging redesign for recyclability and positive ecological and health impacts will be among the collaborative's goals.
McDonough said: "Designing up from the dumpster is one reason why I am personally very excited to launch the Sustainable Innovation Collaborative with Waste Management. Working together, we will use the tools of design, science and principled business practices in collaboration with manufactures, retailers, distributors, consumers and recyclers of products and packaging to profitably work toward eliminating the very concept of waste. We can link healthy, safe materials and sophisticated logistics, and this allows us to bring a uniquely valuable perspective for continuous innovation and quality improvement with supply-side and demand-side collaborators."
"Over the years, enlightened manufacturers have taken positive and forward-looking steps to lighten their footprint on the environment," said Tom Carpenter — Director, Sustainability Services at Waste Management. "As those efforts have progressed, we now see a growing demand by these same manufacturers to address every link along supply chains that produce residual waste. This collaborative will combine design, recycling and material science expertise to guide these next generation strategies."
No comments:
Post a Comment