Swiss-based healthcare company Novartis has joined the Business Call to Action (BCtA) with a commitment to further expand their rural healthcare programme in India, which has already reached more than 40 million people. Their the Arogya Parivar ("healthy family") programme aims to empower communities to make better healthcare decisions and expand access to health education and affordable drugs.
Over six years, Arogya Parivar has helped create more than 500 jobs and has built skills and capacity among hundreds of business partners, suppliers, and customers, including healthcare professionals in India. Its impact translates to providing 42 million people with improved access to healthcare across an estimated 33,000 villages. According to the company, 50,000 doctors and pharmacies have also received medical knowledge transfer.
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